Build a holistic view of your customers

No matter how sophisticated your marketing is, if it doesn’t result in attracting customers, your business is set to fail.

This online course applies fresh thinking to how marketing and selling activities combine to create customers who keep coming back.

You will develop an understanding of how customer relationship management breeds business development success; critically evaluate accepted wisdom on how marketing influences customers; and learn how marketers increasingly draw on powerful information systems to build a holistic view of customers.

This course is intended for anyone who wants to learn about attracting and retaining customers. No previous experience of studying sales or marketing is required, but some basic knowledge of how businesses work would be beneficial.