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Public Library Marketing and Public Relations

Public Library Marketing and Public Relations

Learn how to develop effective marketing and PR strategies to help share your library’s programs, services, and value with the broader community.
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Course Website
www.edx.org
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Description

In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.

Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.


Pricing:
Free
Level:
Beginner
Duration:
4 weeks, 2h-3h/week
Educator:
Kristin Fontichiaro
Organization:
The University of Michigan
Submitted by:
Coursearena
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